As the 2010 World Cup soccer fever grips South Africa, the Durban Tourism Unit has created a huge brand marketing presence to showcase its products and attractions during the event as a strategy to attract and increase the percentage of visitors, both foreign and domestic, to the City. The strategy also involves showcasing previously disadvantaged areas and increasing the spread of visitors and tourism benefits to previously disadvantaged areas.
To ensure that positive benefits are achieved and negative impacts are avoided, the Durban Tourism Unit has embarked on Community Tourism Awareness programme to promote tourism culture and inculcate responsible tourism in communities.
The first of a series of activations are taking place at the JL Dube Stadium in Inanda on 6 June 2010 from 9am – 4pm.
Popular DJ’s, Big Nuz and Tira, will be entertaining crowds, learn the Diski Dance and win with competitions galore. Free t-shirts will also be handed out to some of those who attend the event.
Mr Philip Sithole, Acting Head: Durban Tourism Unit says, “The activations are aimed at enhancing communities’ understanding of tourism and building their recognition of tourism as an important contributor to the local economy.’
Mwelela Cele interviews Ela Gandhi as part of the Memories of Inanda documentary, produced for the eThekwini Municipality’s Ulwazi Programme. Ela discusses her grandfather Mahatma Gandhi, the Phoenix Settlement and her work as an activist and politician.
Ela Gandhi (born July 1, 1940), granddaughter of Mahatma Gandhi is a peace activist and was a Member of Parliament in South Africa from 1994-2004, where she aligned with the African National Congress (ANC) party representing the Phoenix area of Inanda in the KwaZulu Natal province. Her parliamentary committee assignments included the Welfare, and Public Enterprises committees as well as the ad-hoc committee on Surrogate Motherhood. She was an alternate member of the Justice Committee and served on Theme Committee 5 on Judiciary and Legal Systems.
Shot at the the Durban University of Technology in April 2010
Indaba 2010 will see a tourism event of considerable national importance when the eThekwini Municipality and Durban Tourism launches the Inanda Tourism trail on Sunday, May 9.
Foreign and local media attending Indaba, as well as a number of high ranking dignitaries and community leaders will converge at the historic Dr. J.L Dube house in the heart of Inanda for the launch of a new branding for the area, as well as for the unveiling of a life-sized bronze sculpture of President Nelson Mandela casting his first democratic vote here in the historic 1994 elections.
